Success!
Usability yields success. Of course due to client confidentiality we cannot release any information on our customers - but applying usability has proven to be be profitable on all accounts. There are a variety of criteria used in order to measure success:
For e-commerce providers the relevant criteria may be the number of completed orders. For information portals, the number of recurring users. For manufacturers of mobile phones the number of support calls. In the long run, no product can be successful if it is not usable – regardless if it is a software program, a website or a mobile phone.
Return on Investment
The costs of developing a usable product are minor compared to its benefit: A content management system with poor usability will come into operation only if it shows a clear price advantage in comparison to its Competitors.
The cumbersome navigation of a website presenting mobile phones, will inadvertently be associated by the customers with their expectation of the mobile phones usage itself. Customers that have been lead to a website by marketing strategies will quickly leave a site if they cannot understand what they can do there or how to easily navigate the system.
Usability as a Prerequisite
The cumbersome navigation of a website presenting mobile phones, will inadvertently be associated by the customers with their expectation of the mobile phones usage itself. Customers that have been lead to a website by marketing strategies will quickly leave a site if they cannot understand what they can do there or how to easily navigate the system.
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